This week The Invasion progresses forward with another episode of awesome music, with new tracks from KMFDM, 16 Volt, The Dark Clan, and Deviant UK, DJ-Chuck_G puts together another not to be missed show. STOMP ON!
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This isn’t a zombie son of god or fluffy chocolate flinging bunny episode, this is all about the Industrial! Episode 61 cuts to the chase to bring you the best from all the underground genre’s. Made just for you and no one else. So download it, listen to it, listen to it again, and STOMP ON!
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Radio advertising is designed for a mass audience while search engine optimization is designed specifically to connect with a target market. Radio still reaches 92 percent of the population, but not all radio advertising is effective. SEO can be achieved by anyone who learns the basics of content development and what search engines are looking for in terms of content quality. Radio potentially reaches a much wider audience, while SEO helps attract interested prospects who actively seek specific products.
Despite competition from new media, radio still reaches more than 235 million listeners per week in 2012. A high percentage of teens listen regularly to radio, but most listeners are adults and most listening is done in cars while driving to work. Over half of radio revenue comes from local businesses. Consistent radio advertising that reaches a target audience combined with other media campaigns can effectively grow a market. More than 90 percent of the radio audience listens to commercials, according radio industry research leader Arbitron. Radio’s big advertisers include fast food chains, communications dealers, car dealers, restaurants, retail, financial institutions and insurance companies.
Just because radio reaches thousands of people over time doesn’t mean thousands of people will respond to advertising. Many listeners never respond to advertising and don’t remember the commercials they hear only once. Advertising on a station that does not reach a desired target market can be a huge waste of money. Radio advertising on a major market station during drive time can cost more than $1,000 per minute. Advertising in cheaper time slots may not effectively reach a broad enough audience. If the commercials are not heard frequently in drive time, they may have little to no impact.
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